{"id":13377,"date":"2025-09-23T10:08:27","date_gmt":"2025-09-23T10:08:27","guid":{"rendered":"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/"},"modified":"2025-09-23T10:08:27","modified_gmt":"2025-09-23T10:08:27","slug":"googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor","status":"publish","type":"post","link":"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/","title":{"rendered":"Google\u2019a Yeniden Tekel Davas\u0131: ABD\u2019de Dijital Reklamc\u0131l\u0131kta Rekabet Tart\u0131\u015fmas\u0131 B\u00fcy\u00fcyor"},"content":{"rendered":"<p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff0f0f;color:#ff0f0f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff0f0f;color:#ff0f0f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#ABD_Googlei_Dijital_Reklamcilikta_Tekel_Olmakla_Sucluyor\" >ABD, Google&rsquo;&#305; Dijital Reklamc&#305;l&#305;kta Tekel Olmakla Su&ccedil;luyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#Dijital_Reklamcilikta_Cekismeli_Bir_Dava_Sureci\" >Dijital Reklamc&#305;l&#305;kta &Ccedil;eki&#351;meli Bir Dava S&uuml;reci<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#Gecmiste_Chromea_Yonelik_Benzer_Suclamalar_Yasanmisti\" >Ge&ccedil;mi&#351;te Chrome&rsquo;a Y&ouml;nelik Benzer Su&ccedil;lamalar Ya&#351;anm&#305;&#351;t&#305;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#Google_ve_Adalet_Bakanligi_Arasindaki_Rekabet_Savasi\" >Google ve Adalet Bakanl&#305;&#287;&#305; Aras&#305;ndaki Rekabet Sava&#351;&#305;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#Gelecek_Haftalarda_Beklenen_Gelismeler\" >Gelecek Haftalarda Beklenen Geli&#351;meler<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/#Teknoloji_ve_Rekabet_Gundeminin_Takipcisi_Olun\" >Teknoloji ve Rekabet G&uuml;ndeminin Takip&ccedil;isi Olun!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ABD_Googlei_Dijital_Reklamcilikta_Tekel_Olmakla_Sucluyor\"><\/span>ABD, Google&rsquo;&#305; Dijital Reklamc&#305;l&#305;kta Tekel Olmakla Su&ccedil;luyor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>ABD, teknoloji devi Google&rsquo;a kar&#351;&#305; y&uuml;r&uuml;tt&uuml;&#287;&uuml; tekel davalar&#305;na bir yenisini ekledi.<\/b> Ge&ccedil;mi&#351;te de benzer davalarla g&uuml;ndeme gelen Google, bu defa Virginia eyaletinde a&ccedil;&#305;lan yeni bir davada dijital reklamc&#305;l&#305;k sekt&ouml;r&uuml;nde hakimiyet kurmakla su&ccedil;lan&#305;yor. Bu s&uuml;re&ccedil;te, <b>ABD Adalet Bakanl&#305;&#287;&#305; ile Google &ouml;n&uuml;m&uuml;zdeki iki hafta boyunca mahkemede &ccedil;&ouml;z&uuml;m arayacak.<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2025\/09\/1200xauto-269.jpg\" alt=\"Ba&#351;l&#305;ks&#305;z-1\" class=\"\" style=\"max-width: 100%;height: auto;margin: 10px auto\"><\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dijital_Reklamcilikta_Cekismeli_Bir_Dava_Sureci\"><\/span>Dijital Reklamc&#305;l&#305;kta &Ccedil;eki&#351;meli Bir Dava S&uuml;reci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dava s&uuml;recinin sanc&#305;l&#305; ge&ccedil;mesine kesin g&ouml;z&uuml;yle bak&#305;l&#305;yor. &Ccedil;&uuml;nk&uuml; <b>ABD Adalet Bakanl&#305;&#287;&#305;&rsquo;n&#305;n talebi, Google&rsquo;&#305;n reklam teknolojilerinin bir b&ouml;l&uuml;m&uuml;n&uuml; satmas&#305; y&ouml;n&uuml;nde.<\/b> Bakanl&#305;k, Google&#8217;&#305;n pazardaki rekabeti engelledi&#287;ine dair g&ouml;r&uuml;&#351;&uuml;nde &#305;srarc&#305;. &Ouml;te yandan Google, bu yapt&#305;r&#305;ma kesin bir dille kar&#351;&#305; &ccedil;&#305;k&#305;yor. Google&rsquo;&#305;n avukat&#305; Karen Dunn, yap&#305;lan a&ccedil;&#305;klamada Bakanl&#305;&#287;&#305;n bu zorlay&#305;c&#305; &ccedil;&ouml;z&uuml;m&uuml; ile &#351;irketin rekabet&ccedil;i kimli&#287;inin zedelenece&#287;ini savundu.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2025\/09\/623276-640xauto-1.jpg\" alt=\"Meta, Yapay Zekay&#305; E&#287;itmek &#304;&ccedil;in Torrentten Yeti&#351;kin &#304;&ccedil;erik &#304;ndirdi&#287;i &#304;&ccedil;in Daval&#305;k Oldu\" class=\"\" style=\"max-width: 100%;height: auto;margin: 10px auto\"><\/p>\n<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gecmiste_Chromea_Yonelik_Benzer_Suclamalar_Yasanmisti\"><\/span>Ge&ccedil;mi&#351;te Chrome&rsquo;a Y&ouml;nelik Benzer Su&ccedil;lamalar Ya&#351;anm&#305;&#351;t&#305;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hat&#305;rlanacak olursa Google, birka&ccedil; ay &ouml;nce arama motoru Chrome y&uuml;z&uuml;nden de tekel olarak ilan edilmi&#351;ti. O d&ouml;nemde de ABD Adalet Bakanl&#305;&#287;&#305;, Chrome&rsquo;un sat&#305;lmas&#305;n&#305; istemi&#351;ti. Fakat davaya bakan Yarg&#305;&ccedil; Amit Mehta, Google&rsquo;&#305;n Chrome&rsquo;u satmas&#305;n&#305;n gerekli olmad&#305;&#287;&#305;na h&uuml;kmetmi&#351; ve &#351;irket i&ccedil;in &ccedil;ok daha &ldquo;basit&rdquo; bir &ccedil;&ouml;z&uuml;m uygulanm&#305;&#351;t&#305;. Bu &ouml;rnek, <b>Google ile Adalet Bakanl&#305;&#287;&#305; aras&#305;ndaki mevcut reklam teknolojileri krizinin de benzer bir &#351;ekilde sonu&ccedil;lanabilece&#287;ine i&#351;aret ediyor.<\/b> Tabii, net bir sonuca ula&#351;mak i&ccedil;in dava s&uuml;recinin tamamlanmas&#305;n&#305; beklemek gerekecek.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_ve_Adalet_Bakanligi_Arasindaki_Rekabet_Savasi\"><\/span>Google ve Adalet Bakanl&#305;&#287;&#305; Aras&#305;ndaki Rekabet Sava&#351;&#305;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Son y&#305;llarda <b>Google&rsquo;&#305;n arama motoru ve reklam teknolojileri &uuml;zerindeki faaliyetleri t&uuml;m d&uuml;nyada tart&#305;&#351;ma konusu olmaya devam ediyor.<\/b> &Ouml;zellikle ABD&rsquo;nin antitr&ouml;st politikalar&#305; ve teknoloji devlerine kar&#351;&#305; ald&#305;&#287;&#305; sert &ouml;nlemler, dijital pazarda dengelerin s&uuml;rekli olarak yeniden &#351;ekillenmesine yol a&ccedil;&#305;yor. Bu dava ile birlikte Google&rsquo;&#305;n dijital reklamc&#305;l&#305;k piyasas&#305;ndaki faaliyetleri ve rekabet ortam&#305; bir kez daha yak&#305;n markaja al&#305;nm&#305;&#351; durumda.<\/p>\n<\/p>\n<table>\n<tr>\n<th>Dava Konusu<\/th>\n<th>Talep Edilen &Ccedil;&ouml;z&uuml;m<\/th>\n<th>Google&rsquo;&#305;n Tepkisi<\/th>\n<\/tr>\n<tr>\n<td>Dijital Reklamc&#305;l&#305;kta Tekel<\/td>\n<td>Reklam teknolojilerinin bir k&#305;sm&#305;n&#305;n sat&#305;lmas&#305;<\/td>\n<td>Kesin ve net bir &#351;ekilde kar&#351;&#305; &ccedil;&#305;k&#305;yor<\/td>\n<\/tr>\n<tr>\n<td>Arama Motoru Chrome<\/td>\n<td>Chrome&rsquo;un sat&#305;lmas&#305;<\/td>\n<td>Yarg&#305;&ccedil; ba&#351;ka bir &ccedil;&ouml;z&uuml;m buldu, sat&#305;&#351; gerekmedi<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Gelecek_Haftalarda_Beklenen_Gelismeler\"><\/span>Gelecek Haftalarda Beklenen Geli&#351;meler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google ile Adalet Bakanl&#305;&#287;&#305; aras&#305;ndaki &ccedil;eki&#351;menin <b>gelecek haftalarda nas&#305;l bir &ccedil;&ouml;z&uuml;mle sonu&ccedil;lanaca&#287;&#305; merakla bekleniyor.<\/b> Taraflar&#305;n &ouml;nerdi&#287;i &ccedil;&ouml;z&uuml;m yollar&#305;, hem teknoloji d&uuml;nyas&#305; hem de dijital reklamc&#305;l&#305;k sekt&ouml;r&uuml; a&ccedil;&#305;s&#305;ndan olas&#305; &ouml;nemli de&#287;i&#351;imlerin habercisi olabilir. Konuyla ilgili geli&#351;meleri yak&#305;ndan takip ederek sizleri bilgilendirmeye devam edece&#287;iz.<\/p>\n<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Teknoloji_ve_Rekabet_Gundeminin_Takipcisi_Olun\"><\/span>Teknoloji ve Rekabet G&uuml;ndeminin Takip&ccedil;isi Olun!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital ekonominin ve teknoloji devlerinin gelece&#287;ini yak&#305;ndan etkileyen bu mahkeme s&uuml;reci, hem &#351;irket politikalar&#305; hem de k&uuml;resel rekabet a&ccedil;&#305;s&#305;ndan &ouml;nemli bir d&ouml;nemece i&#351;aret ediyor. <b>Google&rsquo;&#305;n ve rakiplerinin ad&#305;mlar&#305;n&#305; takip etmek i&ccedil;in haberlerimizi izlemeye devam edin!<\/b><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABD, Google&rsquo;&#305; Dijital Reklamc&#305;l&#305;kta Tekel Olmakla Su&ccedil;luyor ABD, teknoloji devi Google&rsquo;a kar&#351;&#305; y&uuml;r&uuml;tt&uuml;&#287;&uuml; tekel davalar&#305;na bir yenisini ekledi. Ge&ccedil;mi&#351;te de benzer davalarla g&uuml;ndeme gelen Google, bu defa Virginia eyaletinde a&ccedil;&#305;lan yeni bir davada dijital reklamc&#305;l&#305;k sekt&ouml;r&uuml;nde hakimiyet kurmakla su&ccedil;lan&#305;yor. Bu s&uuml;re&ccedil;te, ABD Adalet Bakanl&#305;&#287;&#305; ile Google &ouml;n&uuml;m&uuml;zdeki iki hafta boyunca mahkemede &ccedil;&ouml;z&uuml;m arayacak. Dijital Reklamc&#305;l&#305;kta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019a Yeniden Tekel Davas\u0131: ABD\u2019de Dijital Reklamc\u0131l\u0131kta Rekabet Tart\u0131\u015fmas\u0131 B\u00fcy\u00fcyor - Vipservis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipservis.com\/blog\/googlea-yeniden-tekel-davasi-abdde-dijital-reklamcilikta-rekabet-tartismasi-buyuyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019a Yeniden Tekel Davas\u0131: ABD\u2019de Dijital Reklamc\u0131l\u0131kta Rekabet Tart\u0131\u015fmas\u0131 B\u00fcy\u00fcyor - Vipservis Blog\" \/>\n<meta property=\"og:description\" content=\"ABD, Google&rsquo;&#305; Dijital Reklamc&#305;l&#305;kta Tekel Olmakla Su&ccedil;luyor ABD, teknoloji devi Google&rsquo;a kar&#351;&#305; y&uuml;r&uuml;tt&uuml;&#287;&uuml; tekel davalar&#305;na bir yenisini ekledi. 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