{"id":2366,"date":"2024-09-04T00:38:31","date_gmt":"2024-09-04T00:38:31","guid":{"rendered":"https:\/\/www.vipservis.com\/blog\/?p=2366"},"modified":"2024-09-11T18:46:22","modified_gmt":"2024-09-11T18:46:22","slug":"roas-ve-roi-nedir","status":"publish","type":"post","link":"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/","title":{"rendered":"ROAS ve ROI Nedir?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff0f0f;color:#ff0f0f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff0f0f;color:#ff0f0f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROAS_Nedir\" >ROAS Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROAS_Nasil_Hesaplanir\" >ROAS Nas\u0131l Hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROAS_Hesaplarken_Nelere_Dikkat_Edilmelidir\" >ROAS Hesaplarken Nelere Dikkat Edilmelidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROI_Nedir\" >ROI Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROI_Nasil_Hesaplanir\" >ROI Nas\u0131l Hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROI_Hesaplarken_Nelere_Dikkat_Edilmelidir\" >ROI Hesaplarken Nelere Dikkat Edilmelidir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROAS_ve_ROI_Hesaplamasinin_E-Ticaret_Firmalari_Icin_Onemi\" >ROAS ve ROI Hesaplamas\u0131n\u0131n E-Ticaret Firmalar\u0131 \u0130\u00e7in \u00d6nemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vipservis.com\/blog\/roas-ve-roi-nedir\/#ROAS_ve_ROI_Hesaplama_Ornegi\" >ROAS ve ROI Hesaplama \u00d6rne\u011fi<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"ROAS_Nedir\"><\/span><strong>ROAS Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ROAS (Return on Ad Spend), reklam harcamalar\u0131n\u0131z\u0131n getirisini \u00f6l\u00e7en bir performans g\u00f6stergesidir. E-ticaret ve dijital pazarlama kampanyalar\u0131nda, belirli bir reklam harcamas\u0131na kar\u015f\u0131 elde edilen gelir oran\u0131n\u0131 belirler. ROAS, bir reklam kampanyas\u0131n\u0131n etkinli\u011fini de\u011ferlendirmek ve pazarlama b\u00fct\u00e7enizin ne kadar verimli kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"ROAS_Nasil_Hesaplanir\"><\/span><strong>ROAS Nas\u0131l Hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ROAS hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl kullan\u0131l\u0131r: <span class=\"katex\"><span class=\"katex-mathml\">ROAS=Reklam\u00a0GeliriReklam\u00a0Harcamas\u0131\\text{ROAS} = \\frac{\\text{Reklam Geliri}}{\\text{Reklam Harcamas\u0131}}<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROAS<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Reklam\u00a0Harcamas<span class=\"mord latin_fallback mtight\">\u0131<\/span><\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Reklam\u00a0Geliri<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>\u00d6rne\u011fin, bir reklam kampanyas\u0131nda 5.000 TL harcama yapm\u0131\u015fsan\u0131z ve 20.000 TL gelir elde etmi\u015fseniz: <span class=\"katex\"><span class=\"katex-mathml\">ROAS=20.000\u00a0TL5.000\u00a0TL=4\\text{ROAS} = \\frac{20.000 \\text{ TL}}{5.000 \\text{ TL}} = 4<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROAS<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">5.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">20.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">4<\/span><\/span><\/span><\/span> Bu, her bir reklam harcamas\u0131 birimi i\u00e7in 4 birim gelir elde etti\u011finiz anlam\u0131na gelir.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"ROAS_Hesaplarken_Nelere_Dikkat_Edilmelidir\"><\/span><strong>ROAS Hesaplarken Nelere Dikkat Edilmelidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Hedef Belirleme:<\/strong> ROAS hesaplamas\u0131 yaparken, net ve \u00f6l\u00e7\u00fclebilir hedefler belirlemek \u00f6nemlidir.<\/li>\n<li><strong>Do\u011fru Veri Kullan\u0131m\u0131:<\/strong> Reklam gelirlerinizi ve harcamalar\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde izlemelisiniz.<\/li>\n<li><strong>Zaman Dilimi:<\/strong> ROAS hesaplamas\u0131nda kullan\u0131lan zaman dilimi, sonu\u00e7lar\u0131 etkileyebilir. K\u0131sa ve uzun vadeli sonu\u00e7lar\u0131 analiz etmek gerekebilir.<\/li>\n<li><strong>Kapsam:<\/strong> ROAS hesaplamas\u0131nda, sadece reklam harcamalar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda reklam kampanyas\u0131n\u0131n kapsam\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"ROI_Nedir\"><\/span><strong>ROI Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ROI (Return on Investment), yat\u0131r\u0131m getirisi olarak bilinir ve yap\u0131lan yat\u0131r\u0131m\u0131n getirisini \u00f6l\u00e7en bir performans g\u00f6stergesidir. ROI, genel olarak t\u00fcm yat\u0131r\u0131m maliyetlerinin kar\u015f\u0131l\u0131\u011f\u0131nda elde edilen kazanc\u0131 ifade eder ve yat\u0131r\u0131m\u0131n ne kadar karl\u0131 oldu\u011funu belirlemek i\u00e7in kullan\u0131l\u0131r.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"ROI_Nasil_Hesaplanir\"><\/span><strong>ROI Nas\u0131l Hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ROI hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl kullan\u0131l\u0131r: <span class=\"katex\"><span class=\"katex-mathml\">ROI=Net\u00a0KarYat\u0131r\u0131m\u00a0Maliyeti\u00d7100\\text{ROI} = \\frac{\\text{Net Kar}}{\\text{Yat\u0131r\u0131m Maliyeti}} \\times 100<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROI<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Yat<span class=\"mord latin_fallback mtight\">\u0131<\/span>r<span class=\"mord latin_fallback mtight\">\u0131<\/span>m\u00a0Maliyeti<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\"><span class=\"mord text mtight\">Net\u00a0Kar<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><\/span><\/span><\/span><\/p>\n<p>Net Kar, toplam gelirden toplam maliyetlerin \u00e7\u0131kar\u0131lmas\u0131yla bulunur. \u00d6rne\u011fin, bir yat\u0131r\u0131mda 10.000 TL harcama yapm\u0131\u015f ve 15.000 TL gelir elde etmi\u015fseniz, net kar\u0131n\u0131z 5.000 TL olur: <span class=\"katex\"><span class=\"katex-mathml\">ROI=5.000\u00a0TL10.000\u00a0TL\u00d7100=50%\\text{ROI} = \\frac{5.000 \\text{ TL}}{10.000 \\text{ TL}} \\times 100 = 50\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROI<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">10.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">5.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">50%<\/span><\/span><\/span><\/span> Bu, yat\u0131r\u0131m\u0131n\u0131z\u0131n %50 getiri sa\u011flad\u0131\u011f\u0131 anlam\u0131na gelir.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"ROI_Hesaplarken_Nelere_Dikkat_Edilmelidir\"><\/span><strong>ROI Hesaplarken Nelere Dikkat Edilmelidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li><strong>Net Kar Hesaplamas\u0131:<\/strong> ROI hesaplamas\u0131nda net kar\u0131n do\u011fru bir \u015fekilde hesaplanmas\u0131 \u00f6nemlidir.<\/li>\n<li><strong>Yat\u0131r\u0131m Maliyetleri:<\/strong> Yat\u0131r\u0131m maliyetlerini tam olarak belirlemelisiniz.<\/li>\n<li><strong>Zaman Dilimi:<\/strong> ROI analizlerinde zaman diliminin se\u00e7imi, sonu\u00e7lar\u0131 etkileyebilir.<\/li>\n<li><strong>Pazar Ko\u015fullar\u0131:<\/strong> Pazar ko\u015fullar\u0131 ve d\u0131\u015f fakt\u00f6rler ROI hesaplamalar\u0131n\u0131 etkileyebilir.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"ROAS_ve_ROI_Hesaplamasinin_E-Ticaret_Firmalari_Icin_Onemi\"><\/span><strong>ROAS ve ROI Hesaplamas\u0131n\u0131n E-Ticaret Firmalar\u0131 \u0130\u00e7in \u00d6nemi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>ROAS ve ROI hesaplamalar\u0131, e-ticaret firmalar\u0131n\u0131n pazarlama stratejilerini ve genel i\u015f stratejilerini de\u011ferlendirmelerine yard\u0131mc\u0131 olur.<\/p>\n<ul>\n<li><strong>ROAS:<\/strong> Reklam harcamalar\u0131n\u0131n etkinli\u011fini \u00f6l\u00e7erek, hangi kampanyalar\u0131n daha fazla getiri sa\u011flad\u0131\u011f\u0131n\u0131 ve hangilerinin iyile\u015ftirilmesi gerekti\u011fini g\u00f6sterir. Bu, reklam b\u00fct\u00e7enizin daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar.<\/li>\n<li><strong>ROI:<\/strong> Yat\u0131r\u0131mlar\u0131n\u0131z\u0131n genel karl\u0131l\u0131\u011f\u0131n\u0131 de\u011ferlendirmeyi sa\u011flar. Yat\u0131r\u0131m kararlar\u0131n\u0131z\u0131 daha bilin\u00e7li bir \u015fekilde alman\u0131za yard\u0131mc\u0131 olur ve yat\u0131r\u0131m getirisini art\u0131rmak i\u00e7in stratejiler geli\u015ftirmenizi sa\u011flar.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"ROAS_ve_ROI_Hesaplama_Ornegi\"><\/span><strong>ROAS ve ROI Hesaplama \u00d6rne\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bir e-ticaret firmas\u0131, bir \u00fcr\u00fcn kampanyas\u0131na 50.000 TL harcam\u0131\u015f ve bu kampanyadan 200.000 TL gelir elde etmi\u015ftir. ROAS hesaplamas\u0131 \u015f\u00f6yle olacakt\u0131r: <span class=\"katex\"><span class=\"katex-mathml\">ROAS=200.000\u00a0TL50.000\u00a0TL=4\\text{ROAS} = \\frac{200.000 \\text{ TL}}{50.000 \\text{ TL}} = 4<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROAS<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">50.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">200.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">4<\/span><\/span><\/span><\/span><\/p>\n<p>Ayn\u0131 firma, toplam 100.000 TL yat\u0131r\u0131m yapm\u0131\u015f ve 150.000 TL gelir elde etmi\u015ftir. Net kar\u0131 50.000 TL&#8217;dir ve ROI hesaplamas\u0131 \u015f\u00f6yle olacakt\u0131r: <span class=\"katex\"><span class=\"katex-mathml\">ROI=50.000\u00a0TL100.000\u00a0TL\u00d7100=50%\\text{ROI} = \\frac{50.000 \\text{ TL}}{100.000 \\text{ TL}} \\times 100 = 50\\%<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord text\"><span class=\"mord\">ROI<\/span><\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">100.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mtight\">50.000<span class=\"mord text mtight\">\u00a0TL<\/span><\/span><\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><span class=\"mbin\">\u00d7<\/span><\/span><span class=\"base\"><span class=\"mord\">100<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\">50%<\/span><\/span><\/span><\/span><\/p>\n<p>ROAS ve ROI, pazarlama ve yat\u0131r\u0131m stratejilerinizi de\u011ferlendirmek i\u00e7in kritik ara\u00e7lard\u0131r. ROAS, reklam harcamalar\u0131n\u0131n getirilerini analiz ederken, ROI genel yat\u0131r\u0131m getirilerinizi de\u011ferlendirmenize yard\u0131mc\u0131 olur. Her iki g\u00f6sterge de, i\u015f stratejilerinizi optimize etme ve b\u00fct\u00e7enizi verimli kullanma konusunda size yol g\u00f6sterir. E-ticaret firmalar\u0131 i\u00e7in bu metriklerin do\u011fru bir \u015fekilde hesaplanmas\u0131 ve analiz edilmesi, ba\u015far\u0131l\u0131 bir i\u015f stratejisi olu\u015fturman\u0131n temel ta\u015flar\u0131ndand\u0131r. Kendi ROAS ve ROI hesaplamalar\u0131n\u0131z\u0131 yaparak, pazarlama ve yat\u0131r\u0131m stratejilerinizi s\u00fcrekli olarak iyile\u015ftirebilir ve daha y\u00fcksek karl\u0131l\u0131k elde edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROAS Nedir? ROAS (Return on Ad Spend), reklam harcamalar\u0131n\u0131z\u0131n getirisini \u00f6l\u00e7en bir performans g\u00f6stergesidir. E-ticaret ve dijital pazarlama kampanyalar\u0131nda, belirli bir reklam harcamas\u0131na kar\u015f\u0131 elde edilen gelir oran\u0131n\u0131 belirler. ROAS, bir reklam kampanyas\u0131n\u0131n etkinli\u011fini de\u011ferlendirmek ve pazarlama b\u00fct\u00e7enizin ne kadar verimli kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in kullan\u0131l\u0131r. ROAS Nas\u0131l Hesaplan\u0131r? ROAS hesaplamak i\u00e7in a\u015fa\u011f\u0131daki form\u00fcl kullan\u0131l\u0131r: ROAS=Reklam\u00a0GeliriReklam\u00a0Harcamas\u0131\\text{ROAS} [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[12655,1037,12642,1039,12660,1034,1044,1046,1043,12657,12653,12643,12640,1036,12654,12649,12647,12648,1041,12641,12658,12651,12659,12644,12652,12646,1042,12650,12645,12656,1038,1040,12661,1035,1045],"class_list":["post-2366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-roas","tag-roas-hesaplama","tag-roas-ile-roi-arasindaki-iliski","tag-roas-nasil-hesaplanir","tag-roas-ne-ise-yarar","tag-roas-nedir","tag-roas-nedir-nasil-hesaplanir","tag-roas-roi-analizi","tag-roas-roi-iliskisi","tag-roas-ve-roi","tag-roas-ve-roi-analitik","tag-roas-ve-roi-analizi","tag-roas-ve-roi-farki","tag-roas-ve-roi-farklari","tag-roas-ve-roi-hakkinda-sikca-sorulan-sorular","tag-roas-ve-roi-hesaplama-yontemleri","tag-roas-ve-roi-ile-performans-degerlendirme","tag-roas-ve-roi-iyilestirme","tag-roas-ve-roi-kullanimi","tag-roas-ve-roi-nasil-hesaplanir","tag-roas-ve-roi-ne-ise-yarar","tag-roas-ve-roi-neden-onemlidir","tag-roas-ve-roi-nedir","tag-roas-ve-roi-nedir-ve-nasil-kullanilir","tag-roas-ve-roi-olcum-araclari","tag-roas-ve-roi-olcumu","tag-roas-ve-roi-ornekleri","tag-roas-ve-roi-pazarlama","tag-roas-ve-roi-stratejileri","tag-roi","tag-roi-hesaplama","tag-roi-nasil-hesaplanir","tag-roi-ne-ise-yarar","tag-roi-nedir","tag-roi-nedir-neden-onemlidir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROAS ve ROI Nedir? - Vipservis Blog<\/title>\n<meta name=\"description\" content=\"&quot;ROAS ve ROI nedir ve nas\u0131l hesaplan\u0131r? 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