{"id":4073,"date":"2025-05-16T08:08:38","date_gmt":"2025-05-16T08:08:38","guid":{"rendered":"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/"},"modified":"2025-05-16T08:08:38","modified_gmt":"2025-05-16T08:08:38","slug":"2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor","status":"publish","type":"post","link":"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/","title":{"rendered":"2025\u2019in En De\u011ferli Global Markalar\u0131: Apple Yine Zirvede, S\u00fcrpriz Y\u00fckseli\u015fler Dikkat \u00c7ekiyor"},"content":{"rendered":"<p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff0f0f;color:#ff0f0f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff0f0f;color:#ff0f0f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Kantar_2025_Yili_Icin_Dunyanin_En_Degerli_Markalarini_Acikladi\" >Kantar, 2025 Y&#305;l&#305; &#304;&ccedil;in D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;n&#305; A&ccedil;&#305;klad&#305;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Global_Marka_Degeri_107_Trilyon_Dolara_Ulasti\" >Global Marka De&#287;eri 10,7 Trilyon Dolara Ula&#351;t&#305;!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Lider_Degismedi_Apple_Dorduncu_Kez_Zirvede\" >Lider De&#287;i&#351;medi: Apple D&ouml;rd&uuml;nc&uuml; Kez Zirvede<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Applein_Zirvedeki_Gucu_Neye_Bagli\" >Apple&rsquo;&#305;n Zirvedeki G&uuml;c&uuml; Neye Ba&#287;l&#305;?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#En_Yakin_Rakipler_Google_Microsoft_ve_Amazonun_Yukselisi\" >En Yak&#305;n Rakipler: Google, Microsoft ve Amazon&rsquo;un Y&uuml;kseli&#351;i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#En_Degerli_10_Global_Marka_2025_Tabloyla_Bakis\" >En De&#287;erli 10 Global Marka (2025): Tabloyla Bak&#305;&#351;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#NVIDIAdan_Rekor_Artis_Yapay_Zeka_Markasini_Zirveye_Tasidi\" >NVIDIA&rsquo;dan Rekor Art&#305;&#351;: Yapay Zeka Markas&#305;n&#305; Zirveye Ta&#351;&#305;d&#305;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Sektorel_Dagilim_Listeye_Teknoloji_Damga_Vuruyor\" >Sekt&ouml;rel Da&#287;&#305;l&#305;m: Listeye Teknoloji Damga Vuruyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Marka_Degeri_Nasil_Hesaplaniyor\" >Marka De&#287;eri Nas&#305;l Hesaplan&#305;yor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/#Sonuc_Global_Markalarda_Amerikanin_Ezici_Ustunlugu_ve_Teknolojinin_Gucu\" >Sonu&ccedil;: Global Markalarda Amerika&rsquo;n&#305;n Ezici &Uuml;st&uuml;nl&uuml;&#287;&uuml; ve Teknolojinin G&uuml;c&uuml;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kantar_2025_Yili_Icin_Dunyanin_En_Degerli_Markalarini_Acikladi\"><\/span>Kantar, 2025 Y&#305;l&#305; &#304;&ccedil;in D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;n&#305; A&ccedil;&#305;klad&#305;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>K&uuml;resel marka dan&#305;&#351;manl&#305;&#287;&#305; alan&#305;nda &ouml;nde gelen ara&#351;t&#305;rma &#351;irketlerinden biri olan Kantar, 20 y&#305;ld&#305;r d&uuml;zenli olarak yay&#305;mlad&#305;&#287;&#305; &ldquo;D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;&rdquo; listesinin 2025 sonu&ccedil;lar&#305;n&#305; kamuoyuyla payla&#351;t&#305;.<\/b><\/p>\n<p>Her y&#305;l oldu&#287;u gibi bu y&#305;l da teknoloji devlerinin damga vurdu&#287;u s&#305;ralama, marka de&#287;erlerinde ciddi art&#305;&#351;lar ve istikrarl&#305; liderlerle dikkat &ccedil;ekiyor. Kantar&rsquo;&#305;n BrandZ raporuna g&ouml;re, 2025&rsquo;te ilk 100&rsquo;e giren markalar&#305;n toplam de&#287;eri rekor seviyeye ula&#351;&#305;rken, Amerika Birle&#351;ik Devletleri men&#351;eli &#351;irketler listede a&#287;&#305;rl&#305;&#287;&#305;n&#305; iyiden iyiye hissettiriyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2025\/05\/4fc4f4f2beed1d847ea9b82ad003c03eddcb1eae.jpeg\" alt=\"4fc4f4f2beed1d847ea9b82ad003c03eddcb1eae\" class=\"\" style=\"max-width: 100%;height: auto;margin: 10px auto\"><\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Global_Marka_Degeri_107_Trilyon_Dolara_Ulasti\"><\/span>Global Marka De&#287;eri 10,7 Trilyon Dolara Ula&#351;t&#305;!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2025 y&#305;l&#305;nda a&ccedil;&#305;klanan verilere g&ouml;re, ilk 100 markan&#305;n toplam marka de&#287;eri <b>10,7 trilyon dolar<\/b> seviyesine ula&#351;t&#305;. Bu rakam, ge&ccedil;ti&#287;imiz y&#305;la oranla %29 oran&#305;nda bir art&#305;&#351;&#305; temsil ediyor. Ayr&#305;ca 2006 y&#305;l&#305;ndan bu yana ilk 100 &#351;irketin marka de&#287;erine toplamda 9,3 trilyon dolar eklendi. Listenin %82&rsquo;sinin ABD &#351;irketlerinden olu&#351;tu&#287;u g&ouml;ze &ccedil;arparken, global &ouml;l&ccedil;ekte Amerikan markalar&#305;n&#305;n h&acirc;kimiyeti devam ediyor.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2025\/05\/34ef10cae9dbfda1abc31fd61fb7be58e5c10664.jpeg\" alt=\"34ef10cae9dbfda1abc31fd61fb7be58e5c10664\" class=\"\" style=\"max-width: 100%;height: auto;margin: 10px auto\"><\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lider_Degismedi_Apple_Dorduncu_Kez_Zirvede\"><\/span>Lider De&#287;i&#351;medi: Apple D&ouml;rd&uuml;nc&uuml; Kez Zirvede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Listenin zirvesinde yine &#351;a&#351;&#305;rtmayan bir isim var: <b>Apple, &uuml;st &uuml;ste d&ouml;rd&uuml;nc&uuml; kez d&uuml;nyan&#305;n en de&#287;erli markas&#305; olmay&#305; ba&#351;ard&#305;.<\/b> Teknoloji devi Apple, 1,299 trilyon dolar marka de&#287;eriyle liderli&#287;ini peki&#351;tirirken, marka de&#287;erindeki y&#305;ll&#305;k art&#305;&#351; oran&#305; %28 olarak kay&#305;tlara ge&ccedil;ti. Apple&rsquo;&#305;n ilk 100&rsquo;deki pay&#305; ise %12 seviyesinde.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2025\/05\/d0ea49ebd8771667d2def997f4d92ed6a87234b3.jpeg\" alt=\"d0ea49ebd8771667d2def997f4d92ed6a87234b3\" class=\"\" style=\"max-width: 100%;height: auto;margin: 10px auto\"><\/p>\n<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Applein_Zirvedeki_Gucu_Neye_Bagli\"><\/span>Apple&rsquo;&#305;n Zirvedeki G&uuml;c&uuml; Neye Ba&#287;l&#305;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B&uuml;t&uuml;n d&uuml;nyada ekonomik belirsizlikler ve teknolojide sertle&#351;en rekabete ra&#287;men Apple&rsquo;&#305;n marka de&#287;eri g&uuml;c&uuml;n&uuml; koruyor. M&uuml;&#351;teri sadakati, inovasyon liderli&#287;i ve g&uuml;&ccedil;l&uuml; finansal performans &#351;irketi benzersiz bir noktaya ta&#351;&#305;yor.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_Yakin_Rakipler_Google_Microsoft_ve_Amazonun_Yukselisi\"><\/span>En Yak&#305;n Rakipler: Google, Microsoft ve Amazon&rsquo;un Y&uuml;kseli&#351;i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Apple&rsquo;&#305;n yak&#305;n takip&ccedil;isi Google, 944 milyar dolarl&#305;k marka de&#287;eri ve %25&rsquo;lik y&#305;ll&#305;k art&#305;&#351; oran&#305;yla ikinci s&#305;rada yer al&#305;yor.<\/b> Microsoft ise 884 milyar dolar ve %24 art&#305;&#351; ile &uuml;&ccedil;&uuml;nc&uuml; s&#305;ray&#305; al&#305;rken, Amazon 866 milyar dolar ve %50&rsquo;lik dikkat &ccedil;ekici art&#305;&#351; oran&#305; ile d&ouml;rd&uuml;nc&uuml; s&#305;rada bulunuyor.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_Degerli_10_Global_Marka_2025_Tabloyla_Bakis\"><\/span>En De&#287;erli 10 Global Marka (2025): Tabloyla Bak&#305;&#351;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tr>\n<th>Marka<\/th>\n<th>Marka De&#287;eri<\/th>\n<th>Y&#305;ll&#305;k De&#287;i&#351;im<\/th>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>1,299 trilyon dolar<\/td>\n<td>%28 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Google<\/td>\n<td>944,137 milyar dolar<\/td>\n<td>%25 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Microsoft<\/td>\n<td>884,816 milyar dolar<\/td>\n<td>%24 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Amazon<\/td>\n<td>866,118 milyar dolar<\/td>\n<td>%50 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>NVIDIA<\/td>\n<td>509,442 milyar dolar<\/td>\n<td>%152 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Facebook (Meta)<\/td>\n<td>300,662 milyar dolar<\/td>\n<td>%80 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Instagram (Meta)<\/td>\n<td>228,947 milyar dolar<\/td>\n<td>%101 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>McDonald&#8217;s<\/td>\n<td>221,079 milyar dolar<\/td>\n<td>%0<\/td>\n<\/tr>\n<tr>\n<td>Oracle<\/td>\n<td>215,354 milyar dolar<\/td>\n<td>%48 art&#305;&#351;<\/td>\n<\/tr>\n<tr>\n<td>Visa<\/td>\n<td>213,348 milyar dolar<\/td>\n<td>%13 art&#305;&#351;<\/td>\n<\/tr>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"NVIDIAdan_Rekor_Artis_Yapay_Zeka_Markasini_Zirveye_Tasidi\"><\/span>NVIDIA&rsquo;dan Rekor Art&#305;&#351;: Yapay Zeka Markas&#305;n&#305; Zirveye Ta&#351;&#305;d&#305;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2025 s&#305;ralamas&#305;ndaki en dikkat &ccedil;eken y&uuml;kseli&#351; <b>NVIDIA<\/b>&rsquo;ya ait. &#350;irket marka de&#287;erinde %152 gibi devasa bir art&#305;&#351; yakalayarak 509 milyar dolarla be&#351;inci s&#305;raya y&uuml;kseldi. Yapay zeka teknolojilerine olan yo&#287;un talep ve &#351;irketin inovatif &ccedil;&ouml;z&uuml;mleri, NVIDIA&rsquo;y&#305; y&#305;l i&ccedil;inde k&#305;sa s&uuml;reli&#287;ine d&uuml;nyan&#305;n en de&#287;erli &#351;irketi yapmay&#305; bile ba&#351;ard&#305;.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sektorel_Dagilim_Listeye_Teknoloji_Damga_Vuruyor\"><\/span>Sekt&ouml;rel Da&#287;&#305;l&#305;m: Listeye Teknoloji Damga Vuruyor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#304;lk on aras&#305;nda sadece <b>McDonald&rsquo;s<\/b> teknoloji d&#305;&#351;&#305; bir marka olarak &ouml;ne &ccedil;&#305;k&#305;yor. Kalan t&uuml;m &#351;irketler teknoloji sekt&ouml;r&uuml;nde faaliyet g&ouml;steren ve dijitalle&#351;me &ccedil;a&#287;&#305;nda &ouml;ne &ccedil;&#305;kan k&uuml;resel markalar olarak dikkat &ccedil;ekiyor. &Ouml;zellikle sosyal medya ve platform devlerinin h&#305;zl&#305; de&#287;er art&#305;&#351;&#305;, dijital ekonominin gelecekteki &ouml;nemini g&ouml;zler &ouml;n&uuml;ne seriyor.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marka_Degeri_Nasil_Hesaplaniyor\"><\/span>Marka De&#287;eri Nas&#305;l Hesaplan&#305;yor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Marka de&#287;eri<\/b>, bir &#351;irketin m&uuml;&#351;teri alg&#305;s&#305;, toplumdaki itibar&#305;, finansal performans&#305; ve sundu&#287;u &uuml;r&uuml;n\/hizmet kategorilerinin b&uuml;t&uuml;n&uuml;nde olu&#351;turdu&#287;u toplam de&#287;eri temsil ediyor. Kantar, marka de&#287;erini hesaplarlarken m&uuml;&#351;teri alg&#305;lamalar&#305;n&#305;, finansal raporlar&#305; ve pazar ara&#351;t&#305;rmalar&#305;n&#305; birle&#351;tiriyor. <b>Piyasa de&#287;eri<\/b> ise &#351;irketin hisse fiyat&#305; ile hisse adedinin &ccedil;arp&#305;lmas&#305;yla bulunuyor ve BRANDZ listesi do&#287;rudan piyasa de&#287;erine de&#287;il, markan&#305;n alg&#305; ve finansal g&uuml;c&uuml;ne dayal&#305; olarak haz&#305;rlan&#305;yor.<\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sonuc_Global_Markalarda_Amerikanin_Ezici_Ustunlugu_ve_Teknolojinin_Gucu\"><\/span>Sonu&ccedil;: Global Markalarda Amerika&rsquo;n&#305;n Ezici &Uuml;st&uuml;nl&uuml;&#287;&uuml; ve Teknolojinin G&uuml;c&uuml;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amerika merkezli devlerin ilk 100 marka listesindeki %82&rsquo;lik pay&#305;, k&uuml;resel ekonomi ve teknoloji alan&#305;ndaki &uuml;st&uuml;nl&uuml;klerini bir kez daha kan&#305;tl&#305;yor. &Ouml;n&uuml;m&uuml;zdeki y&#305;llarda yapay zek&acirc; ve dijitalle&#351;me, markalar&#305;n de&#287;erini belirlemede anahtar rol oynamaya devam edecek. Apple&rsquo;&#305;n istikrar&#305; ve NVIDIA&rsquo;n&#305;n h&#305;zl&#305; y&uuml;kseli&#351;i ise bu trendin en &ccedil;arp&#305;c&#305; &ouml;rnekleri olarak &ouml;ne &ccedil;&#305;k&#305;yor.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar, 2025 Y&#305;l&#305; &#304;&ccedil;in D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;n&#305; A&ccedil;&#305;klad&#305; K&uuml;resel marka dan&#305;&#351;manl&#305;&#287;&#305; alan&#305;nda &ouml;nde gelen ara&#351;t&#305;rma &#351;irketlerinden biri olan Kantar, 20 y&#305;ld&#305;r d&uuml;zenli olarak yay&#305;mlad&#305;&#287;&#305; &ldquo;D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;&rdquo; listesinin 2025 sonu&ccedil;lar&#305;n&#305; kamuoyuyla payla&#351;t&#305;. Her y&#305;l oldu&#287;u gibi bu y&#305;l da teknoloji devlerinin damga vurdu&#287;u s&#305;ralama, marka de&#287;erlerinde ciddi art&#305;&#351;lar ve istikrarl&#305; liderlerle dikkat &ccedil;ekiyor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17211],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sektorel-haberler-ve-icerikler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025\u2019in En De\u011ferli Global Markalar\u0131: Apple Yine Zirvede, S\u00fcrpriz Y\u00fckseli\u015fler Dikkat \u00c7ekiyor - Vipservis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipservis.com\/blog\/2025in-en-degerli-global-markalari-apple-yine-zirvede-surpriz-yukselisler-dikkat-cekiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025\u2019in En De\u011ferli Global Markalar\u0131: Apple Yine Zirvede, S\u00fcrpriz Y\u00fckseli\u015fler Dikkat \u00c7ekiyor - Vipservis Blog\" \/>\n<meta property=\"og:description\" content=\"Kantar, 2025 Y&#305;l&#305; &#304;&ccedil;in D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;n&#305; A&ccedil;&#305;klad&#305; K&uuml;resel marka dan&#305;&#351;manl&#305;&#287;&#305; alan&#305;nda &ouml;nde gelen ara&#351;t&#305;rma &#351;irketlerinden biri olan Kantar, 20 y&#305;ld&#305;r d&uuml;zenli olarak yay&#305;mlad&#305;&#287;&#305; &ldquo;D&uuml;nyan&#305;n En De&#287;erli Markalar&#305;&rdquo; listesinin 2025 sonu&ccedil;lar&#305;n&#305; kamuoyuyla payla&#351;t&#305;. 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