{"id":52715,"date":"2026-10-09T16:16:38","date_gmt":"2026-10-09T16:16:38","guid":{"rendered":"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/"},"modified":"2026-10-09T16:16:38","modified_gmt":"2026-10-09T16:16:38","slug":"tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama","status":"publish","type":"post","link":"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/","title":{"rendered":"Tim Cook&#8217;tan Apple&#8217;\u0131n Yeni CEO&#8217;su Hakk\u0131nda &#8216;Enteresan&#8217; A\u00e7\u0131klama"},"content":{"rendered":"<div class=\"detail-content-body dark:text-dark-text\">\n<div class=\"flex relative bg-content-adv-bg dark:bg-dark-content-adv-bg justify-center gap-3 p-2 items-center my-12 content-adv-col\" style=\"min-height: 260px\">\n<div><\/div>\n<div><\/div>\n<\/p><\/div>\n<p><strong>Apple<\/strong>&#8216;&#305;n tepe y&ouml;netimindeki tarihi n&ouml;bet de&#287;i&#351;iminin ard&#305;ndan g&ouml;zler &#351;irketin yeni rotas&#305;na ve eski CEO <strong>Tim Cook<\/strong>&#8216;un rol&uuml;ne &ccedil;evrildi.<\/p>\n<div class=\"content-gallery-lightbox hidden md:block mb-5 dark:border-[#404040] dark:bg-[#2d2d30]\" data-gallery-images=\"[{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691618\/691618-1200x675.jpg&quot;,&quot;alt&quot;:&quot;Tim Cooku0027tan Appleu0027u0131n Yeni CEOu0027su Hakku0131nda u0027Enteresanu0027 Au00e7u0131klama&quot;,&quot;width&quot;:1200,&quot;height&quot;:675},{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691615\/1200xauto.jpg&quot;,&quot;alt&quot;:&quot;2&quot;,&quot;width&quot;:1200,&quot;height&quot;:675},{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691621\/1200xauto.jpg&quot;,&quot;alt&quot;:&quot;2&quot;,&quot;width&quot;:1200,&quot;height&quot;:675}]\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff0f0f;color:#ff0f0f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff0f0f;color:#ff0f0f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/#Icerikten_Gorseller\" >&#304;&ccedil;erikten G&ouml;rseller<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/#Bunlar_da_Ilginizi_Cekebilir\" >Bunlar da &#304;lginizi &Ccedil;ekebilir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/#Icerikten_Gorseller-2\" >&#304;&ccedil;erikten G&ouml;rseller<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/#%E2%80%9CBen_sadece_kuresel_politikalara_odaklaniyorum%E2%80%9D\" >&#8220;Ben sadece k&uuml;resel politikalara odaklan&#305;yorum&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/#%E2%80%9CSteve_Jobsi_taklit_etmedigim_gibi_sen_de_beni_taklit_etme%E2%80%9D\" >&#8220;Steve Jobs&rsquo;&#305; taklit etmedi&#287;im gibi sen de beni taklit etme&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"content-gallery-title dark:text-dark-text\"><span class=\"ez-toc-section\" id=\"Icerikten_Gorseller\"><\/span>&#304;&ccedil;erikten G&ouml;rseller<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"content-gallery-body\">\n<div class=\"content-gallery-hero\" data-index=\"0\">\n                    <span class=\"gallery-img-wrapper\"><br \/>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/691618-1200x675-1.jpg\" alt=\"Tim Cook&apos;tan Apple&apos;\u0131n Yeni CEO&apos;su Hakk\u0131nda &apos;Enteresan&apos; A\u00e7\u0131klama\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\"><br \/>\n                    <\/span>\n                <\/div>\n<div class=\"content-gallery-grid\">\n<div class=\"content-gallery-item \" data-index=\"1\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1393.jpg\" alt=\"2\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\">\n                                                            <\/div>\n<div class=\"content-gallery-item \" data-index=\"2\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1394.jpg\" alt=\"2\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\">\n                                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"content-gallery-overlay\" style=\"display:none\">\n            <button class=\"content-gallery-close\" aria-label=\"Kapat\">&times;<\/button><\/p>\n<div class=\"content-gallery-zoom-controls\">\n                <button class=\"content-gallery-zoom-in\" aria-label=\"Yak\u0131nla\u015ft\u0131r\">+<\/button><br \/>\n                <button class=\"content-gallery-zoom-out\" aria-label=\"Uzakla\u015ft\u0131r\">&minus;<\/button>\n            <\/div>\n<p>            <button class=\"content-gallery-prev\" aria-label=\"\u00d6nceki\">&lsaquo;<\/button><br \/>\n            <button class=\"content-gallery-next\" aria-label=\"Sonraki\">&rsaquo;<\/button><\/p>\n<div class=\"content-gallery-stage\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Ge&ccedil;ti&#287;imiz eyl&uuml;l ay&#305;nda CEO&#8217;luk koltu&#287;unu &#351;irketin donan&#305;m &#351;efi <strong>John Ternus<\/strong>&#8216;a devrederek y&ouml;netim kurulu ba&#351;kanl&#305;&#287;&#305; g&ouml;revini &uuml;stlenen Cook, White House&#8217;taki resm&icirc; yemekler d&acirc;hil pek &ccedil;ok platformda Apple&#8217;&#305; temsil etmeyi s&uuml;rd&uuml;rse de g&uuml;nl&uuml;k y&ouml;netim kararlar&#305;na m&uuml;dahale etmedi&#287;ini net bir dille ifade etti.<\/p>\n<div class=\"related-tag-posts-widget bg-category-most-read dark:bg-dark-category-most-read mb-4 mt-6 w-full overflow-hidden rounded-md pb-5\" data-related-tag-placeholder data-post-id=\"226732\">\n<div class=\"related-tag-title flex items-center rounded-t-md bg-primary p-4\">\n<h3 class=\"ml-2 text-xl font-bold text-white\"><span class=\"ez-toc-section\" id=\"Bunlar_da_Ilginizi_Cekebilir\"><\/span>\n            Bunlar da &#304;lginizi &Ccedil;ekebilir<br \/>\n        <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/p><\/div>\n<div class=\"mt-5 grid grid-cols-2 gap-3 px-4 md:grid-cols-4 md:gap-4 md:px-5\">\n<div class=\"dark:bg-gray-900 block overflow-hidden rounded-lg bg-white shadow-sm\">\n<div class=\"space-y-2 p-2 md:p-3\"><\/div>\n<\/p><\/div>\n<div class=\"dark:bg-gray-900 block overflow-hidden rounded-lg bg-white shadow-sm\">\n<div class=\"space-y-2 p-2 md:p-3\"><\/div>\n<\/p><\/div>\n<div class=\"dark:bg-gray-900 block overflow-hidden rounded-lg bg-white shadow-sm\">\n<div class=\"space-y-2 p-2 md:p-3\"><\/div>\n<\/p><\/div>\n<div class=\"dark:bg-gray-900 block overflow-hidden rounded-lg bg-white shadow-sm\">\n<div class=\"space-y-2 p-2 md:p-3\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content-gallery-lightbox md:hidden mb-5 dark:border-[#404040] dark:bg-[#2d2d30]\" data-gallery-images=\"[{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691618\/691618-1200x675.jpg&quot;,&quot;alt&quot;:&quot;Tim Cooku0027tan Appleu0027u0131n Yeni CEOu0027su Hakku0131nda u0027Enteresanu0027 Au00e7u0131klama&quot;,&quot;width&quot;:1200,&quot;height&quot;:675},{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691615\/1200xauto.jpg&quot;,&quot;alt&quot;:&quot;2&quot;,&quot;width&quot;:1200,&quot;height&quot;:675},{&quot;src&quot;:&quot;https:\/\/imgrosetta.webtekno.com\/file\/691621\/1200xauto.jpg&quot;,&quot;alt&quot;:&quot;2&quot;,&quot;width&quot;:1200,&quot;height&quot;:675}]\">\n<h3 class=\"content-gallery-title dark:text-dark-text\"><span class=\"ez-toc-section\" id=\"Icerikten_Gorseller-2\"><\/span>&#304;&ccedil;erikten G&ouml;rseller<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"content-gallery-body\">\n<div class=\"content-gallery-hero\" data-index=\"0\">\n                    <span class=\"gallery-img-wrapper\"><br \/>\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/691618-1200x675-2.jpg\" alt=\"Tim Cook&apos;tan Apple&apos;\u0131n Yeni CEO&apos;su Hakk\u0131nda &apos;Enteresan&apos; A\u00e7\u0131klama\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\"><br \/>\n                    <\/span>\n                <\/div>\n<div class=\"content-gallery-grid\">\n<div class=\"content-gallery-item \" data-index=\"1\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1395.jpg\" alt=\"2\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\">\n                                                            <\/div>\n<div class=\"content-gallery-item \" data-index=\"2\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1396.jpg\" alt=\"2\" loading=\"lazy\" width=\"1200\" height=\"675\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\">\n                                                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"content-gallery-overlay\" style=\"display:none\">\n            <button class=\"content-gallery-close\" aria-label=\"Kapat\">&times;<\/button><\/p>\n<div class=\"content-gallery-zoom-controls\">\n                <button class=\"content-gallery-zoom-in\" aria-label=\"Yak\u0131nla\u015ft\u0131r\">+<\/button><br \/>\n                <button class=\"content-gallery-zoom-out\" aria-label=\"Uzakla\u015ft\u0131r\">&minus;<\/button>\n            <\/div>\n<p>            <button class=\"content-gallery-prev\" aria-label=\"\u00d6nceki\">&lsaquo;<\/button><br \/>\n            <button class=\"content-gallery-next\" aria-label=\"Sonraki\">&rsaquo;<\/button><\/p>\n<div class=\"content-gallery-stage\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CBen_sadece_kuresel_politikalara_odaklaniyorum%E2%80%9D\"><\/span>&#8220;Ben sadece k&uuml;resel politikalara odaklan&#305;yorum&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"gallery-img-wrapper gallery-img-wrapper--body\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1397.jpg\" alt=\"2\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\"><\/span><\/p>\n<p>The Independent gazetesine konu&#351;an Tim Cook, yeni CEO John Ternus ile aralar&#305;nda g&uuml;&ccedil;l&uuml; bir g&uuml;ven ba&#287;&#305; bulundu&#287;unu vurgulad&#305;. Sa&#287;l&#305;kl&#305; bir ili&#351;kinin s&#305;k ve anlaml&#305; bir ileti&#351;ime dayanmas&#305; gerekti&#287;ini belirten Cook, mevcut sorumluluk alanlar&#305;n&#305; &#351;u s&ouml;zlerle &ouml;zetledi:<\/p>\n<p><em>&#8220;John ile aram&#305;zda inan&#305;lmaz bir g&uuml;ven ili&#351;kisi var ancak bunun haricinde &#351;u anda tamamen k&uuml;resel politikalara odaklanm&#305;&#351; durumday&#305;m. D&uuml;nya &ccedil;ap&#305;ndaki h&uuml;k&ucirc;metlerle kurulan temaslar kritik &ccedil;&uuml;nk&uuml; de&#287;i&#351;im yaratmak veya ilerleme kaydetmek istedi&#287;imiz bir&ccedil;ok konu var. Bu alanda yap&#305;lacak ciddi bir i&#351; y&uuml;k&uuml; bulunuyor, ben de bunlar&#305; y&uuml;r&uuml;t&uuml;yor ve John&#8217;a uygun g&ouml;rd&uuml;&#287;&uuml; her noktada destek oluyorum. &#304;&#351;ine kar&#305;&#351;m&#305;yorum, ben m&uuml;dahaleci biri de&#287;ilim.&#8221;<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CSteve_Jobsi_taklit_etmedigim_gibi_sen_de_beni_taklit_etme%E2%80%9D\"><\/span>&#8220;Steve Jobs&rsquo;&#305; taklit etmedi&#287;im gibi sen de beni taklit etme&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span class=\"gallery-img-wrapper gallery-img-wrapper--body\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.vipservis.com\/blog\/wp-content\/uploads\/2026\/10\/1200xauto-1398.jpg\" alt=\"2\" style=\"max-width: 100%;height: auto;display: block;margin: 10px auto\"><\/span><\/p>\n<p>Cook, Ternus&#8217;a liderlik rol&uuml;n&uuml; devral&#305;rken verdi&#287;i en &ouml;nemli tavsiyenin kendi yolunu &ccedil;izmesi oldu&#287;unu a&ccedil;&#305;klad&#305;. Her y&ouml;neticinin farkl&#305; yetkinliklere sahip oldu&#287;una dikkat &ccedil;eken Cook, s&ouml;zlerini &#351;&ouml;yle s&uuml;rd&uuml;rd&uuml;:<\/p>\n<p><em>&#8220;Ona &#8216;Bu i&#351;i tamamen kendinin k&#305;l. Zaman&#305;n&#305; &#351;irkette en &ccedil;ok de&#287;er katabilece&#287;in alanlara ay&#305;r. Bu da beni taklit etmemen gerekti&#287;i anlam&#305;na geliyor, t&#305;pk&#305; benim Steve&#8217;i taklit etmedi&#287;im gibi&#8217; dedim. Hepimizin g&uuml;&ccedil;l&uuml; yanlar&#305; farkl&#305;.&#8221;<\/em><\/p>\n<p>Bloomberg&#8217;in yak&#305;n tarihli bir haberine g&ouml;re Ternus da &ccedil;al&#305;&#351;anlar&#305;na yapt&#305;&#287;&#305; konu&#351;mada Cook&#8217;un bu tavsiyesini benimseyerek <a href=\"https:\/\/www.webtekno.com\/konu\/apple\" style=\"color:#ff0000\">Apple<\/a> i&ccedil;in en y&uuml;ksek de&#287;eri sunabilece&#287;i ba&#351;l&#305;klara yo&#287;unla&#351;aca&#287;&#305;n&#305; bildirdi. R&ouml;portaj&#305;n sonunda devir teslim s&uuml;recinin ba&#351;ar&#305;s&#305;na de&#287;inen Cook, Ternus ile ger&ccedil;ekle&#351;tirdikleri liderlik ge&ccedil;i&#351;inin &#8220;t&uuml;m zamanlar&#305;n en iyi ge&ccedil;i&#351;i ve gelecekte &ouml;rnek al&#305;n&#305;p incelenebilecek kusursuz bir vaka analizi&#8221; olmas&#305;n&#305; hedefledi&#287;ini belirtti.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8216;&#305;n tepe y&ouml;netimindeki tarihi n&ouml;bet de&#287;i&#351;iminin ard&#305;ndan g&ouml;zler &#351;irketin yeni rotas&#305;na ve eski CEO Tim Cook&#8216;un rol&uuml;ne &ccedil;evrildi. &#304;&ccedil;erikten G&ouml;rseller &times; + &minus; &lsaquo; &rsaquo; Ge&ccedil;ti&#287;imiz eyl&uuml;l ay&#305;nda CEO&#8217;luk koltu&#287;unu &#351;irketin donan&#305;m &#351;efi John Ternus&#8216;a devrederek y&ouml;netim kurulu ba&#351;kanl&#305;&#287;&#305; g&ouml;revini &uuml;stlenen Cook, White House&#8217;taki resm&icirc; yemekler d&acirc;hil pek &ccedil;ok platformda Apple&#8217;&#305; temsil etmeyi s&uuml;rd&uuml;rse de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Cook&#039;tan Apple&#039;\u0131n Yeni CEO&#039;su Hakk\u0131nda &#039;Enteresan&#039; A\u00e7\u0131klama - Vipservis Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipservis.com\/blog\/tim-cooktan-applein-yeni-ceosu-hakkinda-enteresan-aciklama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook&#039;tan Apple&#039;\u0131n Yeni CEO&#039;su Hakk\u0131nda &#039;Enteresan&#039; 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